artificial intelligence for media primer
Artificial intelligence (AI) is changing the media industry, from the news we get... to the images we see, from the music we listen... to to the videos we watch. The future of artificial intelligence in the media industry will enable new and exciting experiences for consumers and will enable better targeting and better experiences for advertisers, content producers, and media companies... and how you as a content creator can leverage the knowledge of AI tools to your advantage.
As our world continues to change, so too does the way we consume information. The manner in which we access and process information has evolved from books and newspapers to television and radio to the internet and mobile phones. Today we can choose from a variety of sources for our news and entertainment, but in the future we will have a single, ubiquitous source for all of our information. This is the world of artificial intelligence media.
IMPACT FOR THE MEDIA INDUSTRY
The media industry has already been impacted by artificial intelligence, from the ability to provide personalized content to the ability to interpret and generate media at scale. But there are two sides to AI use in the media industry, the subtle and the obvious. The subtle side of AI is the ability to interpret language and understand like virtual assistants, such as Siri and Alexa, then provide the user with the most relevant information, to the more obvious use of AI media tools on the cloud to help generate engaging and interesting digital content all at the click of a few buttons.
There is an assumption that AI will take over many tasks that humans currently perform but while jobs may rise and fall with the emergence of new technologies, there is a convergence point where the use of AI will result in a more efficient use of a creator's time.
The website articles here will look at the more obvious use of AI in the media industry and help you adopt a convergence 'point-of-view' perspective.